In the age of GDPR and other data privacy regulation the idea of data driven marketing is getting considerable coverage. But what does it really mean and does it really matter to me? It means money (for those using data) but it also does matter to you. No matter how large or small, your brand needs to collect, segment and utilize data to personalize your marketing efforts. There's far more that can be done, but that first step will put you on a path of sustainability. Unl
Sweepstakes are one of the most powerful ways to start a relationship with consumers that aren't yet your customers. When a brand offers something of real value to an audience there is an enormous opportunity to start communicating directly between both parties. Most brands use fleeting sweeps as a way to gain likes, or shares on social. I have yet to meet an accountant that can put a real value on those tactics. Instead, the real value is in collecting first party data.
